“We think NOMOS watches are the perfect companion for the first step onto the career ladder and beyond,” NOMOS asserts in a recent email. “Because it helps when your choice of clothes and accessories lets people know you are grown-up and have a sense of style—whether with or without a tie.” Dress for success. Standard stuff. And then . . .
And that [a NOMOS dumb watch says] you can afford to leave the digital world for a while, get stuck into things, and concentrate.
Now there’s something I hadn’t considered: “real” watch wearers are better at doing their job than workers equipped with an eternally distracting smart watch.
That theory would be a fiendishly difficult proposition to prove. But I’d like to see someone try. That said, if it were proven, how long before smart watch types would wear traditional watches to “fool” their bosses? Not long.
First: the argument could certainly be made that wearable smart tech is, with respect to productivity, an improvement over phones and tablets insofar as the form factor itself limits functionality. My AirPod + Apple Watch aficionado coworker basically never has her iPhone out anymore. Beep, check, swipe, done. She may be always-on, but her total distraction time is visibly down. Contrast that to the infinite improbability drive’s worth of app notifications to sort through on a phone.
Second: I have followed with some interest the emergence of minimalist modern feature phones — Punkt, LightPhone, etc. Aside from bemoaning the predictably awful boutique operating systems, early regressers/adopters have frequently commented that the absence of this-or-that smartphone feature is felt so palpably that the device is rendered a novelty, unusable for everyday carry. That is, at least one component of the user’s routine was improved by smartphones to the point of indispensability. Maybe that scenario remains a few years out for smart watches, maybe for the general public it’s never, but the concept holds that very few people are willing to walk back tech functionality post-adoption.
Third: nobody who actually needs advice on this topic is reading that email, and I will hazard a guess that 0.0% of NOMOS purchasers *believe* they have a productivity problem to begin with.
Fourth: the boss and/or boss’s boss’s boss of every single person who buys a NOMOS watch wears an Apple Watch.
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