Editorials Archives - The Truth About Watches https://thetruthaboutwatches.com/category/editorials/ Fully Independent Watch Website Fri, 13 Oct 2023 19:16:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://i0.wp.com/thetruthaboutwatches.com/wp-content/uploads/2020/10/cropped-TTAW-logo-4-e1602814010673.jpg?fit=32%2C32&ssl=1 Editorials Archives - The Truth About Watches https://thetruthaboutwatches.com/category/editorials/ 32 32 17944636 Patek Philippe – My Father’s Watch https://thetruthaboutwatches.com/2023/10/patek-philippe-my-fathers-watch/?utm_source=rss&utm_medium=rss&utm_campaign=patek-philippe-my-fathers-watch https://thetruthaboutwatches.com/2023/10/patek-philippe-my-fathers-watch/#comments Fri, 13 Oct 2023 13:14:15 +0000 https://thetruthaboutwatches.com/?p=20855 [This post first appeared on my Substack. Click here for more.] When I was a young boy, my family wasn’t wealthy. Thanks to my father’s grit, charm and determination, his manufacturing business took off. The gold Patek Philippe Calatrava above was my first indication that our family’s fortunes had changed. For its owner, a Holocaust survivor, the […]

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]]> https://thetruthaboutwatches.com/2023/10/patek-philippe-my-fathers-watch/feed/ 3 20855 Conversational Marketing for Watches https://thetruthaboutwatches.com/2023/10/conversational-marketing-for-watches/?utm_source=rss&utm_medium=rss&utm_campaign=conversational-marketing-for-watches https://thetruthaboutwatches.com/2023/10/conversational-marketing-for-watches/#comments Sat, 07 Oct 2023 18:28:23 +0000 https://thetruthaboutwatches.com/?p=20849 Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don’t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new.  Branding Rolex spends millions sponsoring upscale sports, making sure there’s a Rolex logo in […]

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]]> https://thetruthaboutwatches.com/2023/10/conversational-marketing-for-watches/feed/ 1 20849 Time to Buy Louis Vuitton Watches? https://thetruthaboutwatches.com/2023/10/time-to-buy-louis-vuitton-watches/?utm_source=rss&utm_medium=rss&utm_campaign=time-to-buy-louis-vuitton-watches https://thetruthaboutwatches.com/2023/10/time-to-buy-louis-vuitton-watches/#comments Tue, 03 Oct 2023 14:34:15 +0000 https://thetruthaboutwatches.com/?p=20824 Louis Vuitton watches have been something of a joke. Quartz-powered fripperies for people who wouldn’t think twice about buying a sub-$400 Armani-branded watch, but could never afford an Armani suit. LMVH heir Jean Arnault number five is determined to change that. Will he be successful? Louis Vuitton’s style is often described as classic, elegant and […]

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]]> https://thetruthaboutwatches.com/2023/10/time-to-buy-louis-vuitton-watches/feed/ 1 20824 Buying A Pre-Owned Watch Makes It Sustainable? https://thetruthaboutwatches.com/2023/09/buying-a-pre-owned-watch-makes-it-sustainable/?utm_source=rss&utm_medium=rss&utm_campaign=buying-a-pre-owned-watch-makes-it-sustainable https://thetruthaboutwatches.com/2023/09/buying-a-pre-owned-watch-makes-it-sustainable/#respond Fri, 22 Sep 2023 17:13:48 +0000 https://thetruthaboutwatches.com/?p=20729 Buying a pre-owned watch is now politically correct. That’s according to Vogue and eBay, a strange marriage forged for charity, no less. Watchpro.com trumpets the nuptials. If anybody still questions the symbiotic relationship between new and used goods in the luxury market, just look to the world’s ultimate arbiter of high fashion, Vogue, which has […]

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]]> https://thetruthaboutwatches.com/2023/09/buying-a-pre-owned-watch-makes-it-sustainable/feed/ 0 20729 Mechanical Watches – Dead Technology Walking? https://thetruthaboutwatches.com/2023/09/mechanical-watches-dead-technology-walking/?utm_source=rss&utm_medium=rss&utm_campaign=mechanical-watches-dead-technology-walking https://thetruthaboutwatches.com/2023/09/mechanical-watches-dead-technology-walking/#comments Tue, 05 Sep 2023 13:32:44 +0000 https://thetruthaboutwatches.com/?p=20665 [This article on mechanical watches first appeared on Robert Farago’s substack.] My friend Jon has a very specific idea of fun. “If it doesn’t involve the threat of death, it’s not fun.” Good point. Motorcycling wouldn’t be half as much fun if I wasn’t aware that every ride could be my last. Motorcycling, shooting, skiing, […]

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]]> https://thetruthaboutwatches.com/2023/09/mechanical-watches-dead-technology-walking/feed/ 3 20665 New AP X 1017 Alyx 9SM. AP Jumps the Shark. Again. https://thetruthaboutwatches.com/2023/08/new-ap-x-1017-alyx-9sm-ap-jumps-the-shark-again/?utm_source=rss&utm_medium=rss&utm_campaign=new-ap-x-1017-alyx-9sm-ap-jumps-the-shark-again https://thetruthaboutwatches.com/2023/08/new-ap-x-1017-alyx-9sm-ap-jumps-the-shark-again/#comments Fri, 25 Aug 2023 12:32:43 +0000 https://thetruthaboutwatches.com/?p=20591 When I say the new AP X 1017 Alyx 9SM shows that Audemars Piguet has “jumped the shark,” I’m using a phrase born when Happy Days‘ Fonzi jumped a shark on waterskis. It refers to a most excellent person, place or thing that’s begun its descent into mediocrity. Don’t get me wrong: Audemars Piguet’s watchmakers […]

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]]> https://thetruthaboutwatches.com/2023/08/new-ap-x-1017-alyx-9sm-ap-jumps-the-shark-again/feed/ 3 20591 Was Anthony Farrer – The Timepiece Gentleman – Robbed? Twice? https://thetruthaboutwatches.com/2023/08/was-anthony-farrer-the-timepiece-gentleman-robbed-twice/?utm_source=rss&utm_medium=rss&utm_campaign=was-anthony-farrer-the-timepiece-gentleman-robbed-twice https://thetruthaboutwatches.com/2023/08/was-anthony-farrer-the-timepiece-gentleman-robbed-twice/#comments Wed, 16 Aug 2023 17:42:25 +0000 https://thetruthaboutwatches.com/?p=20476 Six days ago, watch dealer Anthony Farrer (a.k.a., the Timepiece Gentleman) posted his last YouTube video (The Timepiece Gentleman Quits, Heading for Jail). This after sending a self-serving, narcissistic, self-pitying email to customers whose consigned watches “went missing” (The Timepiece Gentleman – Road to Redemption?) That got me thinking… Was Anthony Farrer robbed at the […]

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