Audemars Piguet Code 11.59 Archives - The Truth About Watches

Audemars Piguet’s Grail Jail Fail

Robert Farago — Wed, 04 Oct 2023 16:07:19 +0000

Audemars Piguet’s grail watch is the Royal Oak. OMG do they sell the shit out of it. Audemars Piguet drops Royal Oaks in white ceramic or full-set with diamonds and sapphires watchpro.com proclaims. How many Oaks are in AP’s forest? To tell you the truth, in all this lack of excitement, I’ve kinda lost track. So […]

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Confirmed! Audemars Piguet Code 11.59 is a Flop

Robert Farago — Fri, 25 Nov 2022 23:35:14 +0000

Audemars Piguet is a member of watchmaking’s “Holy Trinity,” As befits sanctified royalty, AP has a “grail” watch: the Royal Oak. A watch that rode the pandemic roller coaster all the way to the top. At the [maybe temporary] end of that ride, desirable pre-owned Oaks still pull twice retail – or more. The Audemars […]

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Audemars Piguet Marvel Watch

Robert Farago — Sat, 10 Apr 2021 17:00:14 +0000

I’ve taken Grand Seiko to task for their Godzilla and GT-R watches. “After years of building timepieces far superior to their Swiss rivals without proper recognition or sales,” I wrote, “Seiko’s marketing mavens lost their minds.” So what are we to make of the $160k 42mm Limited Edition Royal Oak Concept Black Panther Flying Tourbillon? […]

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Who Killed the Nautilus 5711?

Joseph Adams — Sun, 24 Jan 2021 13:00:30 +0000

The Gerald Genta-designed stainless steel blue dial Patek Philippe Nautilus Ref 5711 is an icon. A Grail Watch. And now, it’s DOA. Discontinued. Gone. Although rumors about its demise have been circulating for weeks, the news still comes as a shock. Why would one of the world’s best watchmakers, the ranking member of the […]

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Traditional Watch – Last Hurrah?

Robert Farago — Sat, 24 Oct 2020 12:00:46 +0000

The traditional watch is going the way of vinyl records. In the same way that only hipsters and wealthy audiophiles spin actual records, hipsters and wealthy horophiles are going to be the main market for traditional watches. Right now, this isn’t a big issue for manufacturers. But it should be. Here are are three trends […]

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The Decline and Fall of the Traditional Watch Industry – Coronageddon 38

Joseph Adams — Sat, 10 Oct 2020 12:00:28 +0000

“Swiss watch brand Frederique Constant is hoping to limit the fall in sales to 25% this year,” its chief executive told Reuters. “That’s what we’re aiming for.” Niels Eggerding said in an interview in Zurich this week. The Citizen subsidiary’s “cut some jobs” and “many employees are still working shorter hours under a Swiss state-backed […]

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Expensive Watch – Worth It?

Robert Farago — Mon, 14 Sep 2020 13:10:09 +0000

Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course […]

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