Vacheron Constantin Archives - The Truth About Watches

Audemars Piguet’s Grail Jail Fail

Robert Farago — Wed, 04 Oct 2023 16:07:19 +0000

Audemars Piguet’s grail watch is the Royal Oak. OMG do they sell the shit out of it. Audemars Piguet drops Royal Oaks in white ceramic or full-set with diamonds and sapphires watchpro.com proclaims. How many Oaks are in AP’s forest? To tell you the truth, in all this lack of excitement, I’ve kinda lost track. So […]

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Time to Buy Louis Vuitton Watches?

Robert Farago — Tue, 03 Oct 2023 14:34:15 +0000

Louis Vuitton watches have been something of a joke. Quartz-powered fripperies for people who wouldn’t think twice about buying a sub-$400 Armani-branded watch, but could never afford an Armani suit. LMVH heir Jean Arnault number five is determined to change that. Will he be successful? Louis Vuitton’s style is often described as classic, elegant and […]

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Buying A Pre-Owned Watch Makes It Sustainable?

Robert Farago — Fri, 22 Sep 2023 17:13:48 +0000

Buying a pre-owned watch is now politically correct. That’s according to Vogue and eBay, a strange marriage forged for charity, no less. Watchpro.com trumpets the nuptials. If anybody still questions the symbiotic relationship between new and used goods in the luxury market, just look to the world’s ultimate arbiter of high fashion, Vogue, which has […]

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Confirmed! Audemars Piguet Code 11.59 is a Flop

Robert Farago — Fri, 25 Nov 2022 23:35:14 +0000

Audemars Piguet is a member of watchmaking’s “Holy Trinity,” As befits sanctified royalty, AP has a “grail” watch: the Royal Oak. A watch that rode the pandemic roller coaster all the way to the top. At the [maybe temporary] end of that ride, desirable pre-owned Oaks still pull twice retail – or more. The Audemars […]

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Buy, Sell or Trade Your Luxury Watch? Market Forecast

Robert Farago — Wed, 16 Nov 2022 18:09:53 +0000

When The Truth About Watches first hit the net, the luxury watch market was going nuts. Unless you were closerthanthis with an authorized dealer, you couldn’t buy a new, coveted watch at retail. Pre-owned prices skyrocketed. The online luxury watch market wasn’t everything – it was the only thing. Tempus fugit . . . The […]

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LVMH Bails, Kering Cuts – Coronavirus Watch 36

Robert Farago — Thu, 10 Sep 2020 14:47:38 +0000

“They hoard their most desirable watches for their own boutiques, force less popular pieces on their partners and price them in such a way that the only way to shift them is out of the back door on the grey market.” That’s watchpro.com‘s Rob Corder’s take on the war between watchmakers and retailers. No question: […]

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Grail Watch – 3 Reasons Not to Buy One

Robert Farago — Sat, 22 Aug 2020 12:00:47 +0000

Start with this: only the pure of heart will ever wear a Grail watch. Which is why you don’t see Indiana Jones wearing one in The Last Crusade. So really, you don’t deserve a Grail watch. That said . . . You probably think you do. Anyway, your unworthiness isn’t one of the three reasons […]

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