Comments on: HoDinkee’s “How to Wear It” Jumps the Pretentiousness Shark https://thetruthaboutwatches.com/2023/07/hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark/?utm_source=rss&utm_medium=rss&utm_campaign=hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark Fully Independent Watch Website Mon, 17 Jul 2023 18:39:45 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Robert Farago https://thetruthaboutwatches.com/2023/07/hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark/#comment-21955 Mon, 17 Jul 2023 18:39:45 +0000 https://thetruthaboutwatches.com/?p=19995#comment-21955 In reply to pkd.

Excellent question. If you have a theory, write it up and I’ll put it up here.

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By: pkd https://thetruthaboutwatches.com/2023/07/hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark/#comment-21954 Mon, 17 Jul 2023 18:35:18 +0000 https://thetruthaboutwatches.com/?p=19995#comment-21954 I like Crawford’s work, but I had to laugh at how she tried to avoid defining preppy. She has been given the unenviable task of trying to help expand the market for Hodinkee. Rolex Subs and Omega Speedmasters are great, and I think Hodinkee has a lock on that market, and that crowd. However, if Hodinkee is trying to move more Cartiers, they should consider Andy Warhol, who wore a Cartier Tank and never wound it. How do you sell to a collector like that? I don’t think Hodinkee or Crawford is capable of cracking that code.

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By: johnnyjohnny https://thetruthaboutwatches.com/2023/07/hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark/#comment-21935 Sun, 16 Jul 2023 21:25:19 +0000 https://thetruthaboutwatches.com/?p=19995#comment-21935 when i started reading…and then watching, hodinkee years ago they were a watch publication. but about 5 yrs ago it became clear they were putting their chips on selling the stuff they were chatting about, and of course conflict of interest was given a more ringside seat. alas, i realize this is the name of the game and breeze through almost all the spotlights and articles they offer, to the increasing paucity of ones that interest me. but endless articles on the trendiest pastel watch, and g-shocks in the latest case treatment, are a bit easier to see as the watch has no case (an emperor reference) than hodinkee might realize. hence turning themselves into something overripe for your satire.

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By: Robert Farago https://thetruthaboutwatches.com/2023/07/hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark/#comment-21931 Sun, 16 Jul 2023 17:57:23 +0000 https://thetruthaboutwatches.com/?p=19995#comment-21931 In reply to Mr King.

HA!

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By: Mr King https://thetruthaboutwatches.com/2023/07/hodinkees-how-to-wear-it-jumps-the-pretentiousness-shark/#comment-21930 Sun, 16 Jul 2023 17:45:21 +0000 https://thetruthaboutwatches.com/?p=19995#comment-21930 The owner’s name should be Social Clymer.

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