Joseph Adams, Author at The Truth About Watches

Swiss Watchmakers – China Syndrome?

Joseph Adams — Mon, 23 Aug 2021 12:00:47 +0000

When France sneezes, Europe catches a cold. So said Klemens von Metternich on the occasion of the year of 1848 where revolution rocked Europe. Old Klemens was exaggerating a little – there were a lot of factors behind the 50 democratic revolutions across the Continent. Still, I was reminded of this phrase when reading about […]

The post Swiss Watchmakers – China Syndrome? appeared first on The Truth About Watches.

Green Dial Nautilus 5711 Madness

Joseph Adams — Fri, 09 Jul 2021 16:45:15 +0000

As Patek Philippe’s green dial Nautilus rolls off the assembly line, the insanity surrounding the last of the Swiss watchmaker’s classic 5711 Nautili rolls on. As you can see from the chrono24.com listing above, an example hit the secondary market for a significant premium (retail $34,893). That said, the asking price seems a bit optimistic. Or […]

The post Green Dial Nautilus 5711 Madness appeared first on The Truth About Watches.

Rolex Availability – Round it Down to Zero

Joseph Adams — Tue, 01 Jun 2021 15:00:38 +0000

Rolex is boring. Their product development is boring, their marketing is boring and their fans are boring. Caught between a Rolex collector and a Porsche aficionado at dinner, I considered stabbing myself in the eye with a shrimp fork. Equally boring: Rolex availability, or lack thereof. The Great Rolex Shortage of 2021 goes on and on […]

The post Rolex Availability – Round it Down to Zero appeared first on The Truth About Watches.

Watch Discounts – Where Are They?

Joseph Adams — Wed, 21 Apr 2021 13:45:46 +0000

In a recent article about the Swiss watch glut, commentator Will asked “If there’s a glut, where are the watch discounts?” We at TTAW believe the question deserves a thoughtful answer. First, it’s important to understand the limits of supply and demand economics . . . We all know the role that supply and demand […]

The post Watch Discounts – Where Are They? appeared first on The Truth About Watches.

Swatch to Trade Fairs – Drop Dead

Joseph Adams — Thu, 25 Mar 2021 17:00:47 +0000

“Longines CEO Matthias Breschan says Swatch Group brands will not return to vast global trade shares like Baselworld or Watches and Wonders,” watchpro.com reports. Shares or fairs, no matter how you slice it, Mr. Breschan’s announcement will send shock waves throughout the entire watch industry. The Swatch Group owns 18 watch brands, from upmarket Harry […]

The post Swatch to Trade Fairs – Drop Dead appeared first on The Truth About Watches.

Swiss Watch Industry Revealed: Coronavirus Watch 39

Joseph Adams — Tue, 09 Mar 2021 13:00:37 +0000

The Truth About Watches has done its level best to report on the secretive Swiss watch industry throughout Coronageddon. While the Swiss Watch Federation provides some general stats (e.g., Swiss watch exports declined another 10 percent in January) and we read Big Watch’s’ financial reports, we’ve been mostly flying blind. Until now . . . […]

The post Swiss Watch Industry Revealed: Coronavirus Watch 39 appeared first on The Truth About Watches.

The Gray Market Watches Conspiracy

Joseph Adams — Wed, 03 Mar 2021 17:07:06 +0000

Watchpro’s Rob Corder is a Swiss watch industry mouthpiece: the consummate insider-outsider. In Why [the] grey market is the friend we have to hate, Mr. Corder argues that gray and secondary markets provide benefits to the watch industry, such as price discovery and geographic redistribution of supply. The breezy bromide gives a thumbs up to […]

The post The Gray Market Watches Conspiracy appeared first on The Truth About Watches.