Why? It is only increasing the price of them… same happens with Omega

But now many other people will know that this brand even exists… it is very smart move to re introduce brand that was sleeping for last 20 years… and focused on 50 years old fat folks…

1. It’s great that this article exists and people actually express opinions, the rest of the watch world is boring af to read.

2. I agree BP is a sleeper and is grossly mismanaged. I assume they don’t release a smaller FF because it will undermine sales of the bathyscaphe? But I’m not sure if anyone buys the bathyscaphe, so not convinced that makes sense either.
The no-complication bathyscaphe is ugly and boring, I think they should re-release it to more closely mirror the FF and that will catapult them into relevance. But this is so obvious/such a commonly held view that it makes me wonder what I’m missing. Does BP manage to sell a decent number of these in China and we don’t talk about it here? Or does the manufacture have no ability to scale up production and doesn’t want to take the financial risk?

3. The swatch is fine. Nobody is falling for this as a replacement, and it’s lots of fun. I’m not going to spend five figures on a baby blue or orange watch, so this was a great opportunity for me. A ton of people I know think it’s disgusting to spend $1000+ on a watch. This is for them. A ton of others like me would like to buy a fun beater in a bizarre color. We are all better off now, and Swatch happily took our money. Good for capitalism!

Is it overpriced for a plastic mediocre watch? Yes, but it’s well executed for what it is. The system 51 is a technological marvel (total automation) and as a hermetically sealed movement I’ve heard people who have had them last for a decade +. If you wear it constantly it will break, but it will sure as hell last longer than your iPhone/laptop.

guys, let’s get one thing straight, this swatch partnership does not change the quality or craftsmanship of your previous purchase of blancpain or omega.. nor will it change their future offerings. if it’s value you’re worried about, I doubt your previous purchases will lose anything because of this.. and if they do lose value because of a partnership that produced a series of swatch sold watches, then the only people to blame would be all of the current elite naysayers that are yapping on about “betrayal” and other unsubstantiated claims of greed from the top execs.
For god sakes, is your loyalty and support for a watch company on such weak ground that you all of a sudden would make such grandiose claims? Get a grip. For real, your continued outrage is hilarious. This is what is making your blood boil? something that doesn’t even affect you? … something that you won’t even buy yourself?? something that you mistakingly are laying claim to? well, you don’t own the brand. And maybe your dog is ugly.. but what are you going to do about it… no really, what CAN you do if your dog is ugly..? maybe get rid of the dog if that’s all you care about. but if that dog had other value and you love that dog, who cares if it’s ugly…