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Audemars Piguet’s Grail Jail Fail

Robert Farago — Wed, 04 Oct 2023 16:07:19 +0000

Audemars Piguet’s grail watch is the Royal Oak. OMG do they sell the shit out of it. Audemars Piguet drops Royal Oaks in white ceramic or full-set with diamonds and sapphires watchpro.com proclaims. How many Oaks are in AP’s forest? To tell you the truth, in all this lack of excitement, I’ve kinda lost track. So […]

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New AP X 1017 Alyx 9SM. AP Jumps the Shark. Again.

Robert Farago — Fri, 25 Aug 2023 12:32:43 +0000

When I say the new AP X 1017 Alyx 9SM shows that Audemars Piguet has “jumped the shark,” I’m using a phrase born when Happy Days‘ Fonzi jumped a shark on waterskis. It refers to a most excellent person, place or thing that’s begun its descent into mediocrity. Don’t get me wrong: Audemars Piguet’s watchmakers […]

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New! Audemars Piguet Royal Oak Offshore Ceramic

Robert Farago — Sat, 15 Jul 2023 17:19:58 +0000

Finally, a Royal Oak Offshore (ROO) worth buying. Until now, I was with Gerald Genta – the man, the myth the legend, the genius behind the whole luxury steel sports watch phenom. He famously called the jumbo-sized watch riffing on his design “an elephant in the sea.” And no wonder… The ROO launched in 1993, […]

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Confirmed! Audemars Piguet Code 11.59 is a Flop

Robert Farago — Fri, 25 Nov 2022 23:35:14 +0000

Audemars Piguet is a member of watchmaking’s “Holy Trinity,” As befits sanctified royalty, AP has a “grail” watch: the Royal Oak. A watch that rode the pandemic roller coaster all the way to the top. At the [maybe temporary] end of that ride, desirable pre-owned Oaks still pull twice retail – or more. The Audemars […]

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AP Code 11.59 Chronograph

Robert Farago — Sun, 27 Jun 2021 17:35:46 +0000

I worry that I’ve turned The Truth About Watches into site for horological haters. A lot of what I write here can be summed up with three letters: WTF? The thing is, all the other watch websites are obsequious to the point of onanism. I promise to heap praise on somethingorother next week. Meanwhile, let’s […]

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Green Watch Dials Explained

Oscar Klosoff — Thu, 20 May 2021 14:57:24 +0000

Spring has sprung. Green watch dials are popping-up everywhere! Big Horo’s color revolution was so sudden and unexpected that even the watch press was stunned, belatedly trying to piece together an explanation. Here are the leading theories behind the green watch phenom and some idle speculation . . . Green is The Color of Money […]

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F.P.Journe Replacing Audemars Piguet?

Franz Rivoira — Fri, 16 Apr 2021 13:17:39 +0000

In his article Patek Philippe Rules – Here’s Why, our man Franz introduced readers to Swiss watchmaking’s Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. With its 136th Royal Oak variant, the uninspiring, much maligned Code 11.59 and the Black Panther Marvel Watch, AP’s place in the Trinity is no longer secure. Franz reckons […]

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