Longines Archives - The Truth About Watches

What is a Mechanical Pulsometer Watch and Do You Need One?

Robert Farago — Thu, 17 Aug 2023 17:30:27 +0000

A mechanical pulsometer watch? Be still my beating heart! An expression usually indicating excitement upon finding a mate or a low-mileage Honda NSX that hasn’t been modified by Fast and Furious folk. Obviously, you don’t want your heart to be still, ’cause that would mean you’re dead, or about to be dead. But do you […]

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Do You Need A Flyback Chronograph?

Robert Farago — Wed, 09 Aug 2023 17:51:58 +0000

Do you need a flyback chronograph? No. What you need is food, water, shelter, coffee and the love of a good partner. What you want… My name is YOUR NAME HERE and I’m a watch addict. We’ve discussed the ways to control your addiction. So let’s press on, but only once! You only need to […]

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aBlogtoWatch Goes Future Tripping

Robert Farago — Sat, 26 Sep 2020 15:56:18 +0000

aBlogtoWatch recently offered an editorial entitled What Will be Responsible for the Next Watch Industry Boom? Ariel Adams’ predictions offer insight into the wishful thinking gripping the traditional watch industry as it faces the twin threats of the smartwatch crisis and Coronageddon. Here’s Mr. Adams’ opening salvo, recommending a new generation of “tool watches” . […]

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Swatch Profits Tank – Coronavirus Watch 27

Robert Farago — Tue, 14 Jul 2020 16:25:17 +0000

The Swatch Group has just released their 2020 half-year financial report [click here for pdf]. The announcement revealed the combined worldwide numbers for Breguet, Harry Winston, Blancpain, Glashutte, Jaquet Droz, Leon Hatot, OMEGA, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flik-Flak. As our headline reveals, Swatch profits tanked . […]

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Porsche Design Configurator?

Robert Farago — Sat, 04 Jul 2020 12:24:28 +0000

Porsche Design’s launched an online configurator for their Chronotimer Series 1 watch. Choose the case, bezel, hands, rotor and stitching from dozens of options, and then go “Wait. It costs that much?” In that sense, building a watch with the Porsche Design watch configurator is exactly like speccing-up a 911. Is this the future of […]

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Which Watch Industry Brands Will Die? – Coronavirus Watch 22

Robert Farago — Sat, 30 May 2020 12:00:43 +0000

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in […]

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Apple Crushes Swiss Watches – Coronavirus Watch 16

Robert Farago — Wed, 13 May 2020 18:07:49 +0000

“The entire Swiss watch industry exported 3.8 million watches in the first three months of the year while Apple shipped 7.6 million units,” watchpro.com reports, “exactly double the whole of Switzerland.” Proof positive that the the Swiss watch industry is on the ropes, as our man Adams reported. Our biz brain’s Coronavirus Watch 15 left […]

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