The Truth About Watches https://thetruthaboutwatches.com/ Fully Independent Watch Website Fri, 13 Oct 2023 19:16:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://i0.wp.com/thetruthaboutwatches.com/wp-content/uploads/2020/10/cropped-TTAW-logo-4-e1602814010673.jpg?fit=32%2C32&ssl=1 The Truth About Watches https://thetruthaboutwatches.com/ 32 32 17944636 Patek Philippe – My Father’s Watch https://thetruthaboutwatches.com/2023/10/patek-philippe-my-fathers-watch/?utm_source=rss&utm_medium=rss&utm_campaign=patek-philippe-my-fathers-watch https://thetruthaboutwatches.com/2023/10/patek-philippe-my-fathers-watch/#comments Fri, 13 Oct 2023 13:14:15 +0000 https://thetruthaboutwatches.com/?p=20855 [This post first appeared on my Substack. Click here for more.] When I was a young boy, my family wasn’t wealthy. Thanks to my father’s grit, charm and determination, his manufacturing business took off. The gold Patek Philippe Calatrava above was my first indication that our family’s fortunes had changed. For its owner, a Holocaust survivor, the […]

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]]> https://thetruthaboutwatches.com/2023/10/patek-philippe-my-fathers-watch/feed/ 3 20855 Conversational Marketing for Watches https://thetruthaboutwatches.com/2023/10/conversational-marketing-for-watches/?utm_source=rss&utm_medium=rss&utm_campaign=conversational-marketing-for-watches https://thetruthaboutwatches.com/2023/10/conversational-marketing-for-watches/#comments Sat, 07 Oct 2023 18:28:23 +0000 https://thetruthaboutwatches.com/?p=20849 Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don’t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new.  Branding Rolex spends millions sponsoring upscale sports, making sure there’s a Rolex logo in […]

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]]> https://thetruthaboutwatches.com/2023/10/conversational-marketing-for-watches/feed/ 1 20849 Audemars Piguet’s Grail Jail Fail https://thetruthaboutwatches.com/2023/10/audemars-piguets-grail-jail-fail/?utm_source=rss&utm_medium=rss&utm_campaign=audemars-piguets-grail-jail-fail https://thetruthaboutwatches.com/2023/10/audemars-piguets-grail-jail-fail/#respond Wed, 04 Oct 2023 16:07:19 +0000 https://thetruthaboutwatches.com/?p=20835 Audemars Piguet’s grail watch is the Royal Oak. OMG do they sell the shit out of it. Audemars Piguet drops Royal Oaks in white ceramic or full-set with diamonds and sapphires watchpro.com proclaims. How many Oaks are in AP’s forest? To tell you the truth, in all this lack of excitement, I’ve kinda lost track. So […]

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]]> https://thetruthaboutwatches.com/2023/10/audemars-piguets-grail-jail-fail/feed/ 0 20835 Time to Buy Louis Vuitton Watches? https://thetruthaboutwatches.com/2023/10/time-to-buy-louis-vuitton-watches/?utm_source=rss&utm_medium=rss&utm_campaign=time-to-buy-louis-vuitton-watches https://thetruthaboutwatches.com/2023/10/time-to-buy-louis-vuitton-watches/#comments Tue, 03 Oct 2023 14:34:15 +0000 https://thetruthaboutwatches.com/?p=20824 Louis Vuitton watches have been something of a joke. Quartz-powered fripperies for people who wouldn’t think twice about buying a sub-$400 Armani-branded watch, but could never afford an Armani suit. LMVH heir Jean Arnault number five is determined to change that. Will he be successful? Louis Vuitton’s style is often described as classic, elegant and […]

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]]> https://thetruthaboutwatches.com/2023/10/time-to-buy-louis-vuitton-watches/feed/ 1 20824 Only Watch 2023 – Three of the Best https://thetruthaboutwatches.com/2023/10/only-watch-2023-three-of-the-best/?utm_source=rss&utm_medium=rss&utm_campaign=only-watch-2023-three-of-the-best https://thetruthaboutwatches.com/2023/10/only-watch-2023-three-of-the-best/#respond Mon, 02 Oct 2023 16:38:40 +0000 https://thetruthaboutwatches.com/?p=20809 Only Watch 2023 – the charity auction flogging one-offs from the watch world’s heavy hitters – is set to kick off on November 5. The event has grown to astounding 62 lots. Like Tudor’s 2021 fail, a lot of them are minor variations on existing models (cough Blancpain cough). A few are genuine “only” watches: […]

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]]> https://thetruthaboutwatches.com/2023/10/only-watch-2023-three-of-the-best/feed/ 0 20809 New G-SHOCK GWG-B1000 MUDMASTER https://thetruthaboutwatches.com/2023/09/new-g-shock-gwg-b1000-mudmaster/?utm_source=rss&utm_medium=rss&utm_campaign=new-g-shock-gwg-b1000-mudmaster https://thetruthaboutwatches.com/2023/09/new-g-shock-gwg-b1000-mudmaster/#respond Sat, 30 Sep 2023 16:48:47 +0000 https://thetruthaboutwatches.com/?p=20798 The new G-SHOCK GWG-B1000 Mudmaster is the latest addition to the Master of G line (est. 2015). It’s still as ugly AF (“the solid, rugged look of off-road vehicles and survival gear”). It’s smaller than its G-1000 predecessor (4mm shorter and 2mm thinner) though 4oz heavier than the GWG-2000. More importantly, the G-SHOCK GWG-B1000 has […]

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]]> https://thetruthaboutwatches.com/2023/09/new-g-shock-gwg-b1000-mudmaster/feed/ 0 20798 Citizen Promaster Tough Titanium vs. Hamilton Expedition https://thetruthaboutwatches.com/2023/09/citizen-promaster-tough-titanium-vs-hamilton-expedition/?utm_source=rss&utm_medium=rss&utm_campaign=citizen-promaster-tough-titanium-vs-hamilton-expedition https://thetruthaboutwatches.com/2023/09/citizen-promaster-tough-titanium-vs-hamilton-expedition/#respond Fri, 29 Sep 2023 22:38:23 +0000 https://thetruthaboutwatches.com/?p=20768 Why the Citizen Promaster Tough Titanium? In my last post, I pronounced the new mechanical Hamilton Khaki Field Expedition over-priced ($1k and up) and unsuitable for its stated case use (outdoor activities). I concluded that it’s a Rolex Explorer wannabe. Which is no bad thing in and of itself. But the $575 Citizen is better. […]

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