Blancpain Archives - The Truth About Watches

New Blancpain Fifty Fathoms 70th Anniversary Act 3

Robert Farago — Sun, 24 Sep 2023 15:43:11 +0000

The Blancpain Fifty Fathoms 70th Anniversary Act 3 is the latest variation of the watchmaker’s Royal Oak or Nautilus. In other words, its Blancpain’s most recent attempt to milk their main profit engine. The Shakespearean schtick – releasing releases in “Acts” – is, as the Brits say, too clever by half. Just so you know, […]

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New Swatch X Blancpain – A Fathomable Brand Betrayal

Robert Farago — Wed, 06 Sep 2023 16:08:23 +0000

Swatch X Blancpain Fifty Fathoms? A bioceramic cheap mechanical or quartz-powered copy of the legendary diving watch (first edition above), currently selling for $14k and up? Yup. watchpro.com’s Rob Corder explains… “Swatch and Omega’s partnership to create the MoonSwatch in 2022 was heralded as one of the greatest marketing stunts of the decade among watch […]

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Swiss Watch Biz: Sales Flat, Profits Up

Robert Farago — Mon, 21 Aug 2023 17:42:05 +0000

“Swiss watch exports showed no sign of weakness in June – quite the opposite,” the Federation of Swiss Watch Industry reports on the Swiss Watch biz. So flat-lining is a sign of strength. Got it. Surprisingly, Rob Corder of WatchPro.com calls them out. “Excellent Result” is the headline that the Federation of the Swiss Watch […]

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MoonSwatch – OMEGA Jumped the Shark

Robert Farago — Mon, 21 Nov 2022 21:29:05 +0000

The expression “jump the shark” comes from the fifth season of the TV sitcom Happy Days, While “Fonzi’s” stunt didn’t end the series’ popularity, “jumped the shark” now means “a point at which far-fetched events are included for the sake of novelty, indicative of a decline in quality.” Hence my take on the Swatch X […]

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Buy, Sell or Trade Your Luxury Watch? Market Forecast

Robert Farago — Wed, 16 Nov 2022 18:09:53 +0000

When The Truth About Watches first hit the net, the luxury watch market was going nuts. Unless you were closerthanthis with an authorized dealer, you couldn’t buy a new, coveted watch at retail. Pre-owned prices skyrocketed. The online luxury watch market wasn’t everything – it was the only thing. Tempus fugit . . . The […]

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Tudor Pelagos vs. Longines Hydroconquest

Robert Farago — Mon, 12 Oct 2020 12:00:47 +0000

Two dive watches. One made by the Swatch Group under its Longines brand. One made by the Rolex group under its Tudor brand. Is the $4575 Tudor Pelagos worth almost three times as much as the $1600 Longines Hydroconquest? Why do they cost what they cost? After reading Franz Rivoira’s excellent esssay, here’s my take […]

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Patek Philippe Rules – Here’s Why

Franz Rivoira — Thu, 13 Aug 2020 12:00:35 +0000

Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They’re also known as the New King, the Old King and the Young Prince. While this doesn’t provide a complete picture of modern haute horlogerie, it’s true: Patek Philippe rules . . . Patek Philippe rules because it has the most respect, […]

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