Breitling Archives - The Truth About Watches

Bucherer Sale: Rolex Wants to Rule the World!

Robert Farago — Fri, 25 Aug 2023 16:12:48 +0000

Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes… Rolex never buys anything to keep things at “arm’s length.” It buys things to integrate them into the Rolex monolith, like the purchase of Aegler. The acquisition of Bucherer probably means that Rolex will now run a “vertically integrated” retail business as well as a […]

The post Bucherer Sale: Rolex Wants to Rule the World! appeared first on The Truth About Watches.

Disney Citizen Mulan Watch – Boycott?

Robert Farago — Sat, 05 Sep 2020 17:00:18 +0000

A Disney live-action remake of Mulan with a feminist hero. What could possibly go wrong? Ahead of its release, lead actress Liu Yifei shared a post on Chinese social media supporting the Hong Kong police against violent pro-democracy protesters, sparking a worldwide boycott of the film. What does this have to do with the Disney […]

The post Disney Citizen Mulan Watch – Boycott? appeared first on The Truth About Watches.

Which Watch Industry Brands Will Die? – Coronavirus Watch 22

Robert Farago — Sat, 30 May 2020 12:00:43 +0000

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in […]

The post Which Watch Industry Brands Will Die? – Coronavirus Watch 22 appeared first on The Truth About Watches.

Swiss Watch Sales DOA- Coronavirus Watch 13

Robert Farago — Thu, 23 Apr 2020 16:55:35 +0000

While talking heads, politicians and proles debate an end to the Coronageddon lockdown, Swiss luxury watch sales are suffering. Badly. You can almost hear the Grim Reaper’s blade swishing through the air as you contemplate the recently released export stats. Before we play Doctor Death, let’s read ’em and weep . . . The Swiss […]

The post Swiss Watch Sales DOA- Coronavirus Watch 13 appeared first on The Truth About Watches.

Watches & Wonders New Product Dump

Robert Farago — Wed, 22 Apr 2020 12:00:47 +0000

“A virtual fair is a plus as it allows brands to expand their reach beyond the usual visitors and readers,” H. Moser & Cie CEO Edouard Meylan says, welcoming this Saturday’s Watches & Wonders new product dump. “If we manage to bring the emotions and the experience that the visitors usually get when visiting the […]

The post Watches & Wonders New Product Dump appeared first on The Truth About Watches.

Breitling’s New Watches for 2020

Robert Farago — Thu, 16 Apr 2020 15:03:51 +0000

Breitling’s new watches are go, Coronageddon be damned. Unlike Patek Philippe and Rolex – brands that said FTS we’ll hold our new stuff ’til next year – Breitling has unveiled its 2020 lineup online. Specifically, the Navitimer 35, Superocean Heritage ’57 (above) and the new Chronomat collection. Check out Breitling CEO Georges Kern’s heavily accented […]

The post Breitling’s New Watches for 2020 appeared first on The Truth About Watches.

Oris, IWC, Breitling: Greenwashing to Go

Robert Farago — Tue, 24 Mar 2020 12:00:36 +0000

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR and green marketing are deceptively […]

The post Oris, IWC, Breitling: Greenwashing to Go appeared first on The Truth About Watches.