IWC Archives - The Truth About Watches

Bucherer Sale: Rolex Wants to Rule the World!

Robert Farago — Fri, 25 Aug 2023 16:12:48 +0000

Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes… Rolex never buys anything to keep things at “arm’s length.” It buys things to integrate them into the Rolex monolith, like the purchase of Aegler. The acquisition of Bucherer probably means that Rolex will now run a “vertically integrated” retail business as well as a […]

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Can You Spot A High End Counterfeit Watch? Nope!

Robert Farago — Wed, 26 Jul 2023 14:34:31 +0000

The counterfeit watch is out there, somewhere. “With continued advancements in tech, the quality of these fake watches is getting better and better,” Watchfinder & Co.’s intro to their “spot the fake” quiz asserts. How good are they? Never mind all that stuff about “a fool and his money are soon parted.” High-end fake watches […]

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New Seiko Laurel is Like The Old Seiko Only Worse

Robert Farago — Wed, 14 Dec 2022 15:54:27 +0000

Back when I collected pinball machines, Medieval Madness was the apple of my eye. I was about to pull the trigger when Planetary Pinball produced Medieval Madness Remake. Same exact game, only modern. That’s the one I bought. Now have a look at the new Seiko Laurel, a 2500-piece limited edition remake of Seiko’s first […]

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Buy, Sell or Trade Your Luxury Watch? Market Forecast

Robert Farago — Wed, 16 Nov 2022 18:09:53 +0000

When The Truth About Watches first hit the net, the luxury watch market was going nuts. Unless you were closerthanthis with an authorized dealer, you couldn’t buy a new, coveted watch at retail. Pre-owned prices skyrocketed. The online luxury watch market wasn’t everything – it was the only thing. Tempus fugit . . . The […]

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Disney Citizen Mulan Watch – Boycott?

Robert Farago — Sat, 05 Sep 2020 17:00:18 +0000

A Disney live-action remake of Mulan with a feminist hero. What could possibly go wrong? Ahead of its release, lead actress Liu Yifei shared a post on Chinese social media supporting the Hong Kong police against violent pro-democracy protesters, sparking a worldwide boycott of the film. What does this have to do with the Disney […]

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Watch News 7/11/2020

Robert Farago — Sun, 12 Jul 2020 12:00:32 +0000

Rolex to Drop New Models September 1 Coronageddon threw a spanner in the works for Rolex’s annual new model release. When COVID-19 shut down the world economy, the company [quietly] let it be known their new product launch team was skipping the annus horribilis entirely. Watch news! . . . Rolex has reversed that decision. The […]

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Watch News 6/7/2020 – Rolex Mauls Modder!

Robert Farago — Sun, 07 Jun 2020 12:00:09 +0000

Our Sunday watch news roundup starts with Rolex’s lawsuit against laCalifornienne. Rolex was none-too-happy with the Rolex modder’s modifications. watchpro.com reports that Rolex won their suit against the husband-and-wife owners for trademark violation. Will Rolex take on the other modders, such as Wildman, Blaken and Mad Paris? Rolex’s victory may also have implications for . […]

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