Tudor Archives - The Truth About Watches

Bucherer Sale: Rolex Wants to Rule the World!

Robert Farago — Fri, 25 Aug 2023 16:12:48 +0000

Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes… Rolex never buys anything to keep things at “arm’s length.” It buys things to integrate them into the Rolex monolith, like the purchase of Aegler. The acquisition of Bucherer probably means that Rolex will now run a “vertically integrated” retail business as well as a […]

The post Bucherer Sale: Rolex Wants to Rule the World! appeared first on The Truth About Watches.

Baselworld 2021 Cancelled

Robert Farago — Thu, 07 May 2020 12:17:37 +0000

“Baselworld organizers are cancelling next year’s show,” wwd.com reports, “and have settled with departing labels, closing a fraught chapter in the Swiss watch event’s history.” As we predicted, as anyone with an ounce of common sense predicted, Baselworld is dead. Or is it? . . . Reading the official statement penned by Rolex Director, Swiss […]

The post Baselworld 2021 Cancelled appeared first on The Truth About Watches.

Watches & Wonders – More of the Same?

Robert Farago — Sat, 18 Apr 2020 17:00:19 +0000

Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as […]

The post Watches & Wonders – More of the Same? appeared first on The Truth About Watches.

TUDOR 1926 – Full Review

Robert Farago — Thu, 16 Apr 2020 12:00:06 +0000

It’s an odd time to be reviewing the Tudor 1926. I can’t be bothered to shave, never mind pick out a dress shirt to complement a dress watch. Luckily, the entry-level TUDOR looks swanky from six-feet away no matter what you’re wearing. Besides . . . what wristwatch goes with a green silk scarf doubling […]

The post TUDOR 1926 – Full Review appeared first on The Truth About Watches.

No New Watches from Patek, Rolex, Tudor

Robert Farago — Sat, 11 Apr 2020 12:00:09 +0000

No new watches from Rolex? Nope. “In order to protect people by avoiding gatherings and one-to-one meetings, we have decided to postpone [new product] announcements to a later date,” Rolex’s PR department writes. “We have presently not defined a new timing for our release; we will get back to you in due time with further […]

The post No New Watches from Patek, Rolex, Tudor appeared first on The Truth About Watches.

Swiss Watch Survivors – Coronavirus Watch 3

Robert Farago — Thu, 19 Mar 2020 17:00:58 +0000

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? […]

The post Swiss Watch Survivors – Coronavirus Watch 3 appeared first on The Truth About Watches.

Expensive Watches – Don’t Go There!

Robert Farago — Sun, 08 Mar 2020 12:00:21 +0000

Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo […]

The post Expensive Watches – Don’t Go There! appeared first on The Truth About Watches.