Zenith Archives - The Truth About Watches https://thetruthaboutwatches.com/tag/zenith/ Fully Independent Watch Website Fri, 25 Aug 2023 16:36:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://i0.wp.com/thetruthaboutwatches.com/wp-content/uploads/2020/10/cropped-TTAW-logo-4-e1602814010673.jpg?fit=32%2C32&ssl=1 Zenith Archives - The Truth About Watches https://thetruthaboutwatches.com/tag/zenith/ 32 32 17944636 Bucherer Sale: Rolex Wants to Rule the World! https://thetruthaboutwatches.com/2023/08/bucherer-sale-rolex-wants-to-rule-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=bucherer-sale-rolex-wants-to-rule-the-world https://thetruthaboutwatches.com/2023/08/bucherer-sale-rolex-wants-to-rule-the-world/#respond Fri, 25 Aug 2023 16:12:48 +0000 https://thetruthaboutwatches.com/?p=20611 Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes… Rolex never buys anything to keep things at “arm’s length.” It buys things to integrate them into the Rolex monolith, like the purchase of Aegler. The acquisition of Bucherer probably means that Rolex will now run a “vertically integrated” retail business as well as a […]

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]]> https://thetruthaboutwatches.com/2023/08/bucherer-sale-rolex-wants-to-rule-the-world/feed/ 0 20611 Hublot Big Bang e Revealed https://thetruthaboutwatches.com/2020/06/hublot-big-bang-e-revealed/?utm_source=rss&utm_medium=rss&utm_campaign=hublot-big-bang-e-revealed https://thetruthaboutwatches.com/2020/06/hublot-big-bang-e-revealed/#comments Tue, 02 Jun 2020 12:00:24 +0000 https://thetruthaboutwatches.com/?p=5298 The Hublot Big Bang e has dropped. The brand’s entry into the smartwatch world is a big deal – but not for the reasons the company suits would have you believe. While they reckon the Big Bang e brings Hublot into the modern world, the smartwatch stands a good chance of undermining their unique selling […]

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]]> https://thetruthaboutwatches.com/2020/06/hublot-big-bang-e-revealed/feed/ 1 5298 Baselworld 2021 Cancelled https://thetruthaboutwatches.com/2020/05/baselworld-2021-cancelled/?utm_source=rss&utm_medium=rss&utm_campaign=baselworld-2021-cancelled https://thetruthaboutwatches.com/2020/05/baselworld-2021-cancelled/#respond Thu, 07 May 2020 12:17:37 +0000 https://thetruthaboutwatches.com/?p=4807 “Baselworld organizers are cancelling next year’s show,” wwd.com reports, “and have settled with departing labels, closing a fraught chapter in the Swiss watch event’s history.” As we predicted, as anyone with an ounce of common sense predicted, Baselworld is dead. Or is it? . . . Reading the official statement penned by Rolex Director, Swiss […]

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]]> https://thetruthaboutwatches.com/2020/05/baselworld-2021-cancelled/feed/ 0 4807 Watches & Wonders – More of the Same? https://thetruthaboutwatches.com/2020/04/watches-wonders-more-of-the-same/?utm_source=rss&utm_medium=rss&utm_campaign=watches-wonders-more-of-the-same https://thetruthaboutwatches.com/2020/04/watches-wonders-more-of-the-same/#respond Sat, 18 Apr 2020 17:00:19 +0000 https://thetruthaboutwatches.com/?p=4449 Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as […]

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]]> https://thetruthaboutwatches.com/2020/04/watches-wonders-more-of-the-same/feed/ 0 4449 Ugly Watches On Parade https://thetruthaboutwatches.com/2020/03/ugly-watches-on-parade/?utm_source=rss&utm_medium=rss&utm_campaign=ugly-watches-on-parade https://thetruthaboutwatches.com/2020/03/ugly-watches-on-parade/#comments Sat, 21 Mar 2020 12:00:42 +0000 https://thetruthaboutwatches.com/?p=3839 Beauty is in the eye of the beholder. But what is that on his wrist? Here’s hoping it’s not one of ugly watches below – my personal selection of the worst of 2020 so far. You may not agree with my choices, but that’s the beauty of subjectivity. To each his own. Here are eight […]

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]]> https://thetruthaboutwatches.com/2020/03/ugly-watches-on-parade/feed/ 3 3839 New Watch Alert 3/6/2020 https://thetruthaboutwatches.com/2020/03/new-watch-alert-3-6-2020/?utm_source=rss&utm_medium=rss&utm_campaign=new-watch-alert-3-6-2020 https://thetruthaboutwatches.com/2020/03/new-watch-alert-3-6-2020/#comments Fri, 06 Mar 2020 13:00:34 +0000 https://thetruthaboutwatches.com/?p=3449 New watch alert! The pace of new watch debuts is slowing. No doubt Baselworld’s cancellation messed with watchmakers’ product release schedules. There’s still enough fresh product to compile our roundup – and then some. As stated in previous posts, it may soon be The Mother of All Buyer’s Markets. Can you wait? Should you? One […]

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]]> https://thetruthaboutwatches.com/2020/03/new-watch-alert-3-6-2020/feed/ 3 3449 New Watch Alert 2/28/20 https://thetruthaboutwatches.com/2020/02/new-watch-alert-2-28-20/?utm_source=rss&utm_medium=rss&utm_campaign=new-watch-alert-2-28-20 https://thetruthaboutwatches.com/2020/02/new-watch-alert-2-28-20/#respond Fri, 28 Feb 2020 13:00:00 +0000 https://thetruthaboutwatches.com/?p=3284 New watch alert! Coronageddon continues to take its toll on Swiss watchmakers, what with Asian markets down for the count and Baselworld’s 2020 cancellation (not to mention the smartwatch crisis). Meanwhile, manufacturers are bombarding buyers with new product – a SKU torrent that will increase online as they release models that were set to debut […]

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