Audemars Piguet Royal Oak Archives - The Truth About Watches

Conversational Marketing for Watches

Robert Farago — Sat, 07 Oct 2023 18:28:23 +0000

Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don’t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new. Branding Rolex spends millions sponsoring upscale sports, making sure there’s a Rolex logo in […]

The post Conversational Marketing for Watches appeared first on The Truth About Watches.

New! Audemars Piguet’s Royal Oak White Ceramic

Robert Farago — Thu, 20 Jul 2023 13:12:15 +0000

I just got done singing the praises of the Audemars Piguet Royal Oak Black Ceramic Offshore. I kvetched about the 42mm size of the bastard, then sort of somewhat forgive it for its original sin by dint of its slimming color. And now the watchmaker’s launched the demure Royal Oak White Ceramic – a MUCH […]

The post New! Audemars Piguet’s Royal Oak White Ceramic appeared first on The Truth About Watches.

Audemars Piguet Marvel Watch

Robert Farago — Sat, 10 Apr 2021 17:00:14 +0000

I’ve taken Grand Seiko to task for their Godzilla and GT-R watches. “After years of building timepieces far superior to their Swiss rivals without proper recognition or sales,” I wrote, “Seiko’s marketing mavens lost their minds.” So what are we to make of the $160k 42mm Limited Edition Royal Oak Concept Black Panther Flying Tourbillon? […]

The post Audemars Piguet Marvel Watch appeared first on The Truth About Watches.

Audemars Piguet 15202ST Royal Oak RIP

Robert Farago — Tue, 30 Mar 2021 17:53:41 +0000

“The 15202, aka ‘Jumbo,’ is the clearest contemporary connection back to the original Royal Oak in steel as conceived by watch design virtuoso Gérald Genta,” HoDinkee asserts, correctly. And now the Audemars Piguet 15202ST is gone. Speaking on AP’s Social Club video feed (41:50), CEO Francois Bennahmias dropped the bomb . . . So another […]

The post Audemars Piguet 15202ST Royal Oak RIP appeared first on The Truth About Watches.

Patek 5711 R.I.P. Who’ll Take the Crown?

Franz Rivoira — Thu, 18 Feb 2021 13:00:16 +0000

The race for The King of Steel has begun! Even before the Patek 5711’s spectacular exit from the scene, there was a long string of luxury steel watch pretenders vying for the crown. Patek’s decision has triggered a veritable Match Royale, with a range of upmarket steel contenders competing to wrap themselves around wealthy wrists […]

The post Patek 5711 R.I.P. Who’ll Take the Crown? appeared first on The Truth About Watches.

Watch Dealer Markups – A Proposal

Joseph Adams — Wed, 10 Feb 2021 13:00:54 +0000

We’re in the middle of the greatest watch shortage in modern memory. It’s basically impossible to get any almost any current Rolex (and many OMEGAs, Pateks, Vacherons, etc.) from an Authorized Dealer (AD). The cupboards are bare. We can argue about why that’s happening, but the fact remains: there’s a massive mismatch between supply and […]

The post Watch Dealer Markups – A Proposal appeared first on The Truth About Watches.

Who Killed the Nautilus 5711?

Joseph Adams — Sun, 24 Jan 2021 13:00:30 +0000

The Gerald Genta-designed stainless steel blue dial Patek Philippe Nautilus Ref 5711 is an icon. A Grail Watch. And now, it’s DOA. Discontinued. Gone. Although rumors about its demise have been circulating for weeks, the news still comes as a shock. Why would one of the world’s best watchmakers, the ranking member of the […]

The post Who Killed the Nautilus 5711? appeared first on The Truth About Watches.