Grand Seiko Archives - The Truth About Watches

Conversational Marketing for Watches

Robert Farago — Sat, 07 Oct 2023 18:28:23 +0000

Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don’t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new. Branding Rolex spends millions sponsoring upscale sports, making sure there’s a Rolex logo in […]

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King Seiko vs. Grand Seiko: Buy This Not That!

Robert Farago — Mon, 17 Jul 2023 16:27:01 +0000

Seiko’s Limited Edition re-creation of the 1965 King Seiko KSK watch is a hit! And why not? It’s historical! Celebrating 110 years of watchmaking, the retro-modern timepiece combines most of the non-stye style of the original King Seiko with a modern automatic movement. And yet… the new old King Seiko is a waste of money. Don’t get me wrong: […]

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Are We Headed For Another Luxury Watch Shortage?

Robert Farago — Tue, 29 Nov 2022 13:41:48 +0000

You can now buy a pre-owned Rolex Milgauss for nine grand – less than the price of a new one. Why you’d buy a watch named for 1000 gauss magnetic resistance that’s 15X less resistant than an OMEGA is between you and your Rolex addiction counselor. Although I do love the Rollie’s Reddy Kilowatt seconds […]

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Seiko vs. Timex – Who Makes the Better Daily Driver?

Robert Farago — Fri, 18 Nov 2022 19:11:33 +0000

Wearing an expensive watch in public makes you a target. Violent criminals will stop at nothing to relieve you of your timepiece. Including murder. Bottom line? Save your best pieces for special occasions. Wear a daily beater. Just for fun, let’s assume you prefer a mechanical movement for under $300. So . . . Seiko […]

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Buy, Sell or Trade Your Luxury Watch? Market Forecast

Robert Farago — Wed, 16 Nov 2022 18:09:53 +0000

When The Truth About Watches first hit the net, the luxury watch market was going nuts. Unless you were closerthanthis with an authorized dealer, you couldn’t buy a new, coveted watch at retail. Pre-owned prices skyrocketed. The online luxury watch market wasn’t everything – it was the only thing. Tempus fugit . . . The […]

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Rolex be Damned! Buy A Grand Seiko Quartz

Robert Farago — Mon, 07 Nov 2022 03:53:08 +0000

“The most popular Rolex models saw their prices falling 21% since the peak in April,” financeyahoo.com reports. You know they’re referring to pre-owned Rolex, right? That a pre-owned Rolex costs more than a new Rolex – which you can’t get because they’re sold out? Anyway, why bother? A Grand Seiko quartz is the way to […]

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New Watch Heritage FTW?

Robert Farago — Thu, 05 Aug 2021 17:21:59 +0000

Once upon a time, the watch industry based its competitiveness on technological prowess. Innovations in accuracy, reliability, shock resistance, water resistance, etc. elevated brands to the top of the sales charts. Those days are gone. While enthusiasts may dwell on small details, when you take the ten thousand foot view modern mechanical watches are pretty much […]

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