Rolex Submariner Archives - The Truth About Watches

Conversational Marketing for Watches

Robert Farago — Sat, 07 Oct 2023 18:28:23 +0000

Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don’t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new. Branding Rolex spends millions sponsoring upscale sports, making sure there’s a Rolex logo in […]

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Is the Rolex Submariner A Good Investment?

Robert Farago — Mon, 28 Aug 2023 14:04:23 +0000

This Rolex Submariner article was written by Bob’s Watches‘ Editorial Team. TTAW was not compensated for publishing In the ever-evolving landscape of luxury timepieces, few names resonate as profoundly as a Swiss made Rolex Submariner. These iconic watches transcend their utilitarian origins, becoming veritable status symbols that grace the wrists of the discerning. Amid the allure […]

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BALL Engineer Hydrocarbon Original

Robert Farago — Mon, 02 Aug 2021 12:00:33 +0000

BALL fancies itself the G-SHOCK of mechanical watches. They reckon their timepieces are ideal for hurricanes hunters, big wave surfers, aviators piloting the world’s fastest airplane and first responders rescuing daredevils in daunting conditions. The BALL Engineer Hydrocarbon Original has a relatively simple mission: provide an affordable alternative to the Rolex Submariner. Mission accomplished? On […]

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Oris AquisPro Cal 400 Diver

Robert Farago — Thu, 08 Apr 2021 12:00:15 +0000

In 1986, Finland’s Suunto Watches introduced the first dive computer: the SME-ML. At that moment, the traditional mechanical and quartz dive watch was doomed. Divers abandoned the genre for anything other than post-dive preening. Oris stayed the horological course, of course. The Swiss watchmaker has just unleashed the new Oris AquisPro Date Cal 400 for […]

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Audemars Piguet 15202ST Royal Oak RIP

Robert Farago — Tue, 30 Mar 2021 17:53:41 +0000

“The 15202, aka ‘Jumbo,’ is the clearest contemporary connection back to the original Royal Oak in steel as conceived by watch design virtuoso Gérald Genta,” HoDinkee asserts, correctly. And now the Audemars Piguet 15202ST is gone. Speaking on AP’s Social Club video feed (41:50), CEO Francois Bennahmias dropped the bomb . . . So another […]

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Sinn 105 Design Analysis

William Door — Mon, 01 Mar 2021 15:48:37 +0000

There are three reasons why Sinn’s carved out a special place in the traditional watch market. First, they’re German. The now-unified nation has a well-deserved reputation for precision instruments, from fine watches (A. Lange & Sohne) to luxury automobiles (Mercedes). Second, Sinn is a privately owned, independent watchmaker. They’re not chasing market share at the […]

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Which Watch to Dress for Success?

Franz Rivoira — Mon, 08 Feb 2021 13:00:06 +0000

A man’s watch is usually his only form of jewelry. When a man wears a watch – any watch – he’s sending a message. His watch tells the world something about his taste, lifestyle, philosophy and income. Many people are oblivious to the message (at least consciously). Some pay close attention (e.g., readers of this […]

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